Social media marketing (SMM) is a type of Digital Marketing. it is an inexpensive way to increase your company's visibility, and achieve success through regular updates. Read the expert's top tips for social media.
Marketing on social media is a good and cheap way to get more
visibility for the company and that way also new customers. For small and
medium-sized companies, in particular, it pays to use social media in marketing
if the budget is limited.
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| Social media marketing platforms |
Advertising via Facebook
Facebook now has an average of more
than 2.8 billion social media marketing active users on its platform, which
provides great opportunities for advertisers.
At the same time,
it is easy to get lost in the amount of information where both advertisements
and posts of a more private nature are mixed.
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Nowadays,
it is more or less a matter of course for companies to have their own company
page. It's easy to set up and gives your company or online store a good contact
surface, which is also free.
The company’s page on Facebook also gives your company credibility and you can also maintain
contact with your customers and also potential customers via, for example, a
Facebook group.
It
is different from Facebook advertising, which, first of all, is not free. On
the contrary, it can become a relatively expensive marketing channel for those
who do not know how to market themselves with Facebook in a cost-effective way.
A
tip for entrepreneurs and individual companies can be to test you with an
extremely small daily budget, solely for the purpose of learning how Facebook
ads work.
Instagram
is owned by Facebook and is a social media marketing channel that is close at
hand for those who are already experimenting with Facebook for marketing
purposes.
A common mistake can be to think that Instagram is a social media channel suitable for reaching mainly young people. On the contrary, it has been shown in statistical surveys that a full 47% of everyone in the 30-49 age range actively uses Instagram.
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Instagram app
To get started with Instagram, just like with Facebook, you need to register a business account. You can similarly share self-created posts in the news feed and of course, also paid so-called "sponsored posts" and thus advertise on Instagram.
Another
common strategies are to generate "leads" via Instagram stories,
which is a time-consuming but in some cases effective method. Instagram stories
are only up for 24 hours but can be saved and recreated at a later stage.
More
than 330 million people use Twitter actively per month on average. Twitter is
therefore one of the largest marketing channels in the world of social
media. One difference from other social media platforms is that posts on
Twitter are limited to a maximum of 280 characters. Posts or so-called
"Tweets" must therefore be formulated in a way that is both short and
concise.
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Tweet with the app
Of course, you can also use both images and videos to get your message across on Twitter. Like other social media channels, you can attract followers and also pay for advertising on Twitter.
This
channel is extremely suitable for attracting people in your target group to,
for example, your webshop or company website with clicks that you pay for.
Twitter is also ideal for sharing thoughts and ideas or asking questions to
people in your target group.
Twitter
is also a good social media solution to reach out with blog posts or other
"content" or to create interest in events.
YouTube
YouTube is owned by Google and is considered to be the second largest service in popularity for searching information on the Internet after Google's search engine.
A third of all time spent online is spent streaming videos and watching movies, according to Hubspot. Youtube offers a fantastic opportunity for companies that want to get their message across via videos. Similar to regular SEO, YouTube can be successfully used for marketing purposes without:
- You as a marketer need to pay for your viewers.
- Without your marketing actually being perceived as marketing.
It
is of course possible to argue that other social media offer opportunities for
free marketing, but the difference with Youtube (and Google) is that people in
your target group search for information on their own and land on your URL.
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| Youtube |
The
conversion possibilities are thus much higher and you have the opportunity to
reach your target group with your message on a more personal level than with
other social media.
Youtube app
Of
course, you can also pay for advertising on YouTube, which can be an
interesting alternative to other paid services.
A disadvantage of Youtube is that apart from the fact that you have to produce and publish really good video material, you also have to have knowledge of search optimization.
This social media platform can of course be an opportunity for those who know how to optimize search on YouTube and end up high in the search results. If you do not have knowledge about this, you should learn more via our courses.
LinkedIn
began as a platform to match the needs and demands of companies against the
qualifications of job seekers. Nowadays, however, the service has transformed
into a social networking platform for professional careerists.
Of
course, the platform is still used for job matching, but nowadays Linkedin
offers completely different types of services such as The possibility for
users to broadcast live videos and publish video posts.
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According
to statistics from Statcounter, Pinterest's market share in the Swedish market
is more than 8%. This means that Pinterest, second only to Facebook, is the
largest channel for marketing in social media in Sweden.
Pinterest, social media marketing,
focuses on visual media rather than long pieces of text. Pinterest
is therefore an ideal channel for marketing, for example, products.
Via
so-called "Pins", users can publish images, videos, and infographics.
Every
piece of media shared on Pinterest links back to the publisher's online store
or website. An additional advantage of Pinterest, differentiating it from some
other social media, is that your "pins" have a relatively long life
and can be active for several months.
Snapchat
Snapchat
is an app that gives users the opportunity to share "snaps", i.e.
short video clips and pictures. Snaps shared on Snapchat have a relatively
short life cycle and, unlike many other social media marketing channels, users
cannot track how many people have seen one's posts (“snaps”).
Downloadable Snapchat app
Snapchat
is built around a messaging service, which means that the channel is more
intimate, private, and even personal in its communication method than comparable
channels.
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| Snapchat |
An old truth in digital marketing is that it's easier to sell products via messaging services because they are more private.
In
particular, messages sent between friends and acquaintances among themselves
provide a greater degree of exposure and conversion than marketing between companies
and recipients who have no previous relationship.
Snapchat
is a non-profit channel to create a more intimate feeling with your target
audience. The service is suitable, for example, for showing off your company's
work in order to strengthen your brand.
TikTok
The
Chinese-developed service Douyin, better known as TikTok, has been in turmoil
in 2020 as the Trump administration tried to get TikTok banned.
But
the fact is that the service is still widely used by users in more than 155
countries around the world.
Tiktok app
TikTok has simply explained a video recording app that allows users to create and share
shorter videos (max 60 seconds). TikTok is considered one of the world's
fastest-growing social media marketing platforms with close to 850 million
users around the world.
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| Tiktok |
TikTok
offers businesses to advertise through paid advertising but TikTok is
essentially a medium that lends itself to starting viral trends. For that
reason, TikTok is an interesting marketing option for companies investing in
collaboration with influencers.
